Coors Light® Unveils Home DeCoors Furniture Line in Time for the Big Game

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TORONTO--(BUSINESS WIRE)--Jan 22, 2026--

Ever hosted a Big Game party and realized halfway through you don’t have enough seats? Coors Light is offering the only logical solution. Introducing Home DeCoors, a 24-piece furniture collection where every piece just so happens to be a case of beer. The ultimate fix for your seatless guests. With 63% of Canadians admitting to sitting on the floor or a makeshift seat at least once at a Big Game party*, Coors Light is offering a refreshing solution for your space to tackle a real hosting problem: too many friends, not enough furniture.

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Home DeCoors is on display at the Interior Design Show

Home DeCoors is Coors Light’s cheeky solve that turns a hosting staple into a multi-functional space saver for hosts, letting your Coors Light case pull double duty as an ottoman, side table or even a TV stand. With almost a third of Canadians who host watch parties wishing they had more seating options or surfaces for food and drinks*, Home DeCoors proves that when the game is on, finding a creative way to maximize space is only limited by your imagination.

“Anyone who has hosted or attended a party for the Big Game knows there’s a moment when space finally runs out,” said Michelle Sowinski, Senior Marketing Director, Coors Light. “This year, Coors Light is reminding fans what really matters at Big Game gatherings: friends, football and a Coors Light. So don’t worry about seating – sit on that case and enjoy the game with a full house and Home DeCoors.”

Having trouble picturing what beer cases look like as furniture? Home DeCoors is on display at IDS through January 25, 2026, giving attendees a first look at the collection. The booth, designed in partnership with Becky Wright and Kelsey MacDermaid of The Sorry Girls, brings Home DeCoors to life in a fully styled living room experience. The space serves as a playbook for hosting, inspiring game-day setups that both look good and can handle a crowd.

“We wanted to create a space Canadians could picture themselves hosting in, while incorporating design elements that still stand alongside the incredible designs featured at the Interior Design Show," said Becky and Kelsey. "Home DeCoors is a fun way to show guests how to host a full house without a full redesign - because the only thing your space might be missing is a case of Coors Light.”

Available now at HomeDeCoors.com, the collection spans from 6-packs all the way to 60-packs reimagined as practical pieces like tables, stools and more. Offering a fresh take on traditional home décor, Home DeCoors proves that making the most of your space sometimes means thinking outside the box, or in this case, using the box. Some might call it improvising. Coors Light calls it innovation .

For more information, visit HomeDeCoors.com, and follow @CoorsLightCanada.

ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Original, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel's Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, with a wide range of products available to meet a wide range of consumer segments and occasions.

Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange.

To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

* This survey was undertaken by The Harris Poll Canada. It ran overnight on January 7th, 2026, with 1,514 randomly selected Canadian adults who are online panellists. A probability sample of this size has an estimated margin of error of ±2.5%

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CONTACT: MEDIA CONTACTS

ZENO GROUP CANADA

Adriana Vicic

[email protected] COORS BEVERAGE COMPANY

Tiffany Luong

[email protected]

KEYWORD: NORTH AMERICA CANADA

INDUSTRY KEYWORD: HOME GOODS SPORTS WINE & SPIRITS MEN FOOTBALL FAMILY CONSUMER RETAIL

SOURCE: Coors Light

Copyright Business Wire 2026.

PUB: 01/22/2026 07:05 AM/DISC: 01/22/2026 07:05 AM

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