DataCamp Extends Market Leadership With Acquisition of Optima, Creating the AI Learning Engine of the Future

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NEW YORK--(BUSINESS WIRE)--Nov 12, 2025--

DataCamp, the leading online learning platform for data and AI skill building, announced today that it has completed the acquisition of Dubai-based Optima, an AI-native learning platform for building data and AI skills. Optima founder and CEO Yusuf Saber will join DataCamp as Chief AI Officer, with the rest of the company’s employees joining DataCamp as part of the deal. Saber will lead DataCamp’s global AI operations from the UAE.

Optima’s AI-native learning experience adjusts itself in real time, tailoring how it paces a lesson, explains concepts and gives feedback to each learner’s individual profile. Its platform is used by leading Middle Eastern tech brands such as Talabat and Careem. It helps these companies keep one step ahead of the extraordinary pace of the AI evolution and the rapidly evolving data demands on today’s workforce.

Optima technology is already powering key curriculum in the DataCamp platform, and premium subscribers can opt for the AI-native experience in many of the company’s top courses. Optima’s technology will be integrated across more of the platform over the next six months, further supercharging DataCamp’s existing library and net new curriculum.

“Optima was built to embed intelligence directly into the learning experience, so we can intuitively adjust each lesson to who a learner is and what they already know. From our first conversation with the DataCamp team, it was clear how much our visions aligned,” said Yusuf Saber, founder and CEO of Optima. ”By bringing Optima’s AI-native learning experience into DataCamp’s global platform, I think we have the opportunity to set a new standard for how people learn online.”

The exploding field of AI requires that companies constantly invest in upskilling their employees. DataCamp has established itself as a leader in the market by providing an engaging, modern learning experience that covers both general concepts and hands-on instruction in building with new AI tools. The acquisition of Optima makes DataCamp even more indispensable for large enterprises looking to future-proof their workforces.

DataCamp’s acquisition of Optima accelerates its market leadership at a time of considerable momentum for the company. DataCamp is cashflow positive and expects to cross $100 million in annualized recurring revenue before the end of 2026. It has 18 million learners on its platform, with employees from 80 percent of the Fortune 1000 represented among its learner base. It has a booming B2B business with 6,000 customers, currently growing at close to 30% year-over-year, serving some of the largest names in technology (Google, Uber), finance (including the top four largest US banks), retail and manufacturing (Nike, Stanley, Black & Decker, Rolls-Royce), and the pharmaceutical industry (Roche, Pfizer), among many others.

“DataCamp is turning the page on an era of online learning defined by static and generic content,” said Jonathan Cornelissen, co-founder and CEO of DataCamp. “The field of data and AI is evolving faster than ever, and DataCamp is focusing on dynamic, human-centered learning to help people and organizations thrive amid upheaval. With the Optima team now part of DataCamp, we’ve never been better placed to redefine how organizations move their people along the learning curve.”

To learn more about this new acquisition and what it powers, watch the podcast featuring Optima founder and CEO Yusuf Saber and DataCamp co-founder and CEO Jonathan Cornelissen, or catch them in the live webinar on November 17. It is free to register here.

About DataCamp

DataCamp is the data and AI learning platform helping businesses do their best work in a changing world, supporting over 6,000 organizations and 18 million learners through practical, hands-on upskilling for all skill levels. Every interactive course, exercise, and project empowers learners to apply knowledge quickly and confidently. Whether upskilling a small business or transforming an international workforce, DataCamp’s curriculum delivers deep, comprehensive coverage of every data and AI skill, equipping organizations to lead in an AI-powered future.

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PUB: 11/12/2025 06:00 AM/DISC: 11/12/2025 06:00 AM

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