good2grow Adds Watermelon Berry Twist Flavor to Successful BIGGER Juice Line

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ATLANTA--(BUSINESS WIRE)--Jan 21, 2026--

good2grow, a leading beverage and snack brand for kids, has expanded its successful BIGGER juice line with the launch of Watermelon Berry Twist. The fourth and newest flavor of the 10-ounce fruit juice beverage line will be available at select Target stores nationwide in February, with expansion into major convenience and grocery stores to follow.

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good2grow has expanded its successful BIGGER juice line with the launch of Watermelon Berry Twist, available in February at select Target locations nationwide.

About Watermelon Berry Twist

Watermelon Berry Twist fuses refreshing watermelon, blackberry and a hint of citrus for the perfect fruity taste kids love, and the new flavor received the highest score in consumer testing among all good2grow products. Watermelon Berry Twist does not contain any added sugar and is a good source of vitamin C, vitamin D, zinc and calcium. The 10-ounce BIGGER bottle contains 65% more juice than good2grow’s flagship six-ounce juice and features kids’ favorite collectible characters and a spill-proof spout for on-the-go fun.

“We’re kicking off the new year in a big way with a twist — our newest BIGGER flavor, Watermelon Berry Twist,” said Edzra Gibson, VP of brand marketing at good2grow. “The success of the BIGGER line has inspired us to keep delivering new flavors that delight both retailers and parents. BIGGER is not just about offering kids more juice, but a way to keep making families smile as kids grow older.”

BIGGER: Key Performance Highlights

The launch of Watermelon Berry Twist marks another significant milestone for the success of good2grow’s BIGGER line, which debuted in 2023.

• Families who purchase BIGGER have remained with the good2grow for 33% longer and have spent 1.7 times more per year on the brand compared to families who only purchased the six-ounce juice.
• Although BIGGER only represented 12% of good2grow’s total revenue in 2025, it accounted for an impressive 38% of revenue growth.
• good2grow launched the Paradise Punch BIGGER flavor in January 2025; the new flavor helped the BIGGER line sell 45% more units year-over-year.

The good2grow BIGGER juice line is found in top retailers like Walmart, Target, Albertsons, H-E-B, Hy-Vee, QuikTrip and Circle K, among others.

To learn more about good2grow, visit good2grow.com and follow them on Instagram, Facebook and TikTok.

About good2grow

good2grow® inspires kids to eat and drink healthier with an innovative line of better-for-them beverages and snacks. The brand makes smiles for parents and kids alike by combining fun and nutrition, with hundreds of collectable 3D character tops from the hottest names in children’s entertainment, including Disney™, Universal™, Hasbro™, Nickelodeon™, Warner Bros™ and many more. Parents love that the packaging is reusable, dishwasher-safe and BPA-free, and that the products contain no artificial colors or flavors. good2grow is available nationally at retailers including Target™, Walmart™, Kwik Trip™, Walgreens™, and CVS™. For more information on the brand and to find a store near you, visit good2grow.com and follow the brand on Instagram, Facebook and TikTok.

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2019258478

KEYWORD: GEORGIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: OTHER RETAIL SUPERMARKET CHILDREN FAMILY FOOD/BEVERAGE CONSUMER RETAIL DEPARTMENT STORES

SOURCE: good2grow

Copyright Business Wire 2026.

PUB: 01/21/2026 09:09 AM/DISC: 01/21/2026 09:10 AM

http://www.businesswire.com/news/home/20260121973602/en