GRIN Opens Instant, Self-Serve Access to Its Creator Marketing Platform

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SACRAMENTO, Calif.--(BUSINESS WIRE)--Jan 27, 2026--

GRIN, the world’s leading creator management platform, today announced instant, self-serve access, giving brands immediate entry to the platform that defined creator marketing, without demos, contracts, or long-term commitments.

“GRIN has been at the forefront of influencer marketing for a decade, powering some of the most iconic programs for brands like SKIMs and Rhode. Now, we're democratizing access to that same enterprise-level infrastructure,” said Ryan Debenham, CEO of GRIN. “Influencer marketing shouldn't require enterprise budgets and long-term contracts to get started. We're giving brands the tools and education they need to succeed, with the freedom to learn without risk.”

The influencer marketing industry has been notoriously difficult for companies to penetrate, with expensive software, countless demos to purchase and year-long contracts. To make matters worse, marketing budgets continue to take a hit for companies everywhere, with 59% of chief marketing officers reporting they have insufficient budget to execute their strategy in 2025, according to Gartner.

While marketing budgets are shrinking, the need for authentic creator connections isn’t. GRIN removes barriers to entry from influencer marketing by now giving every brand the freedom to start, grow and scale a creator program at their own pace, regardless of size or budget. And with the power of GRIN’s AI, it’s never been easier.

GRIN’s new key features include:

• 30-day free trial
• No annual contracts or long-term commitments; cancel anytime
• Month-to-month billing via credit card
• Instant signup and free trial access

GRIN customers saw another year of great success. In 2025, users generated over $245 million in total affiliate conversion revenue, delivered over 1.5 million pieces of creator content and sent over 3.2 million emails and over 450,000 products to their customers, demonstrating the powerful results of partnering with GRIN.

"The self-serve experience makes it easier than ever for brands like ours to connect with our community and monitor creator success on social media, which is something that's hugely important to us," said Molly Lampert, Director, Influencer Marketing at Salt & Stone.

This move reinforces GRIN’s mission to make creator management accessible, scalable and effective for every brand. By removing barriers and simplifying access, GRIN continues to lead the way in shaping the future of authentic creator-brand relationships.

To try GRIN, please visit grin.co, sign up instantly and start exploring today.

About GRIN

GRIN is the industry’s first AI-native creator marketing platform. Today’s top brands—including SKIMS, Rhode and GoPro—use GRIN to accelerate word-of-mouth marketing at scale. Powered by over a decade of proprietary data, GRIN has everything brands need to turn creators into their most valuable growth channel.

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KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: ONLINE RETAIL TECHNOLOGY INFLUENCER MARKETING ADVERTISING COMMUNICATIONS SOCIAL MEDIA DIGITAL MARKETING RETAIL SOFTWARE CONTENT MARKETING

SOURCE: GRIN

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PUB: 01/27/2026 09:00 AM/DISC: 01/27/2026 09:00 AM

http://www.businesswire.com/news/home/20260127539452/en