Klarna Card Passes 1 Million US Sign-Ups in 11 Weeks

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NEW YORK--(BUSINESS WIRE)--Sep 25, 2025--

Klarna, the global digital bank and payments provider, today announced that over a million Americans have signed up to its debit-first Klarna Card in just 11 weeks, showing that today's shopper demands payments options that are simple, transparent, and on their terms.

Launched in the US on 4 July, the Klarna Card has quickly resonated with consumers looking for more freedom in how they pay, whether paying instantly with debit or spreading the cost over time. Americans are signing up for the card at a rate of 13,000 a day, hitting a peak of 50,000 sign-ups on 23 September. By combining the everyday convenience of a debit card with the flexibility Klarna is known for, the Klarna Card empowers shoppers to stay in control and pay on their own terms, anywhere they choose to shop.

“The amazing response to our card in the US shows just how strong the demand is for a fairer, more transparent way to pay,” said David Sandström, Klarna’s Chief Marketing Officer. “With the Klarna Card, consumers get the best of both worlds: the simplicity of a debit card with the flexibility of credit.”

With demand continuing to accelerate, the Klarna Card is poised to become one of the most significant product launches in Klarna’s 20-year history.

Category: General

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KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: TECHNOLOGY PAYMENTS OTHER RETAIL FINANCE BANKING ELECTRONIC COMMERCE SPECIALTY PROFESSIONAL SERVICES RETAIL ONLINE RETAIL

SOURCE: Klarna Group plc

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PUB: 09/25/2025 08:00 AM/DISC: 09/25/2025 07:59 AM

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