Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer

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EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec 18, 2025--

Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that Natalia Premovic has been appointed Chief Consumer Products and Experiences Officer for the company, effective January 5, 2026. In this role, Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel. She will report to Mattel Chairman and CEO Ynon Kreiz.

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Natalia Premovic

Kreiz said: “We welcome Natalia to Mattel at an exciting time for the company, as we continue to expand our entertainment offering and capture more value from our IP. Her expertise building and scaling global consumer products businesses at pace bodes well for Mattel’s next chapter as we accelerate our growth in entertainment.”

Premovic joins Mattel most recently from Netflix, where she built the company’s consumer products business from the ground up. She served as Head of Consumer Products for the U.S., Canada, Australia, and New Zealand, and also led e-commerce globally. During her tenure, she led teams responsible for more than 150 partnerships worldwide, helped advance major initiatives including Netflix House, and was instrumental in translating global hits like Stranger Things, Bridgerton, One Piece, Squid Game, and KPop Demon Hunters into multi-billion-dollar franchise ecosystems.

Before Netflix, Premovic spent more than a decade at The Walt Disney Company, serving in senior roles in global product management and retail channel strategy. Among her many achievements, Premovic launched new business models across Disney’s franchise portfolio, developed innovative retail partnerships such as Disney Stores at Target, and helped shape the company’s e-commerce future with ShopDisney.com.

Premovic added: “I am excited to take part in shaping the next era of consumer products and experiences at Mattel and deepen our connection with fans. It is an honor to join this extraordinary team and help drive the future for these iconic brands.”

Premovic holds a bachelor’s degree from Columbia University and lives in Los Angeles with her family. She will be based at Mattel’s global headquarters in El Segundo, Calif.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

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CONTACT: Press Contacts:

Niki Kazakos

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KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: TOYS ENTERTAINMENT RETAIL CONSUMER GENERAL ENTERTAINMENT CHILDREN

SOURCE: Mattel, Inc.

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PUB: 12/18/2025 05:04 PM/DISC: 12/18/2025 05:04 PM

http://www.businesswire.com/news/home/20251218031703/en