Orange Logic Named A “Leader” in DAM Analyst Report

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IRVINE, Calif.--(BUSINESS WIRE)--Feb 19, 2026--

Orange Logic, the enterprise digital asset management platform for automating creative workflows, today announced it has been named a Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2026 report by Forrester Vice President and Principal Analyst Phyllis Davidson. The report evaluates digital asset management (DAM) providers based on 22 criteria across their current offering and strategy, along with customer feedback.

Orange Logic was the only evaluated vendor to receive the highest possible score (5) in the Asset Performance/Content Intelligence criterion, which Orange Logic sees as reinforcement of the company's ability to turn data into measurable impact by understanding not just content, but the context around it. To Orange Logic, this recognition also reflects its vision for the future of digital asset management.

The company continues extending beyond asset storage into enterprise content orchestration, automation, intelligence, and AI-powered content operations. Forrester’s report states, “The company delivers against a robust roadmap organized around four strategic initiatives, including ‘unify teams’ and ‘empower creativity.’”

According to the report, “Orange Logic is an excellent option for organizations that want to implement a comprehensive DAM system with high-touch customer experience.”

Orange Logic’s built-in digital rights and governance capabilities, which help enterprises protect brand integrity, manage risk, and enforce compliance across distributed global content ecosystems, are also highlighted.

“To us, this recognition shows our customer-driven vision - that DAM must evolve into the orchestration and intelligence layer for enterprise content operations,” said Brian McLaughlin, CEO of Orange Logic. “Our focus is helping global organizations automate and simplify complex workflows, applying governance and rights controls at scale, and turning content into measurable business value through intelligence and automation.”

The evaluation also recognizes Orange Logic with the highest possible scores in ten criteria, including asset onboarding and metadata management; immersive content; search; workflows, automation, and versioning; digital rights management; asset performance/content intelligence; vision; roadmap; adoption; and pricing flexibility and transparency.

Forrester's evaluation reports that, “Customers reported widespread adoption of their Orange Logic DAM instance and cited the overall flexibility of the system as one of its highlights.”

“We’re relentless about delivering measurable value for our customers. That intensity is what sets us apart, and for us, it’s reflected in the results of this report,” McLaughlin added. “Today’s organizations need simplicity in an increasingly complex digital landscape. We believe the future of content operations depends on bringing context, automation, and AI together in a way that is powerful, secure, and built for enterprise scale.”

To learn more about Orange Logic’s recognition in The Forrester Wave™: Digital Asset Management Systems, Q1 2026, visit: https://www.orangelogic.com/a-forrester-wave-leader-dam-2026.

Orange Logic will host a webinar featuring a guest speaker from Forrester exploring why digital asset management is being re-evaluated as core infrastructure for content, AI, and digital operations, based on recent commissioned research. The session will include perspectives from industry analysts, including the expert author of the Forrester Wave(™) report and enterprise leaders. Register here: https://www.orangelogic.com/webinar-opportunity-snapshot

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivityhere.

About Orange Logic

Orange Logic is the leading Digital Asset Management enterprise platform for content orchestration, empowering global teams to connect assets, systems, and workflows across the content lifecycle. By eliminating silos and enabling seamless collaboration, Orange Logic helps organizations deliver consistent, high-impact brand experiences at scale. Built for performance, flexibility, and evolution, our platform drives measurable business value and earns trust of the world’s most creative enterprises.

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CONTACT: Kaila Gorey

Orange Logic

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES DATA MANAGEMENT TECHNOLOGY SOFTWARE ASSET MANAGEMENT ARTIFICIAL INTELLIGENCE

SOURCE: Orange Logic

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PUB: 02/19/2026 08:47 AM/DISC: 02/19/2026 08:47 AM

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