Puptqe Positions for National Growth in a $157 Billion U.S. Pet Market

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TEMECULA, Calif.--(BUSINESS WIRE)--Jan 20, 2026--

As more Americans treat their dogs as family and spend accordingly, Puptqe is expanding nationwide to bring its dog-centered experience to more communities. With the U.S. pet market sales of $157 billion in 2025 and continued growth expected through the decade, Puptqe is building its next chapter around a simple belief: dogs deserve to be cared for, included, and celebrated.

Founded by Slava Borisov and Courtney Honda, Puptqe opened its doors in 2023 with one founding story in mind, Champ, the company’s Chief Paw Officer, whose survival and spirit inspired a new way to think about dog retail. Now, with more than 700 members of the Puptqe family, the brand is turning the page to its next chapter: bringing extraordinary dog-human experiences to communities nationwide.

In this landscape, Puptqe distinguishes itself by blending hospitality, community, and personalized dog-human engagement from welcome pup cups to live shopping experiences and membership-driven loyalty.

“Puptqe is about the relationship people have with their dogs,” says Courtney Honda, President of Puptqe USA Corp. “We’re expanding so more communities can experience that same level of care and attention.”

Dog ownership continues to rise across the United States, with an estimated 68 million households now owning a dog. Many owners are choosing higher-quality food and products, but they are also looking for places that feel personal and consistent. Puptqe responds by offering an environment built around service, connection, and trust rather than quick transactions.

“People don’t just want to buy things for their dogs,” says Slava Borisov, CEO of Puptqe. “They want to enjoy life with them.”

Through its franchise program, Puptqe plans to open more than 200 locations by 2030. Franchise partners do not need prior pet industry experience, only a love for dogs, a commitment to hospitality, and a desire to be part of a community business.

For current members, the expansion means the Puptqe experience they already love will soon be closer to home, delivered with the same care that defined the original store.

Puptqe will host its first open house on January 24, 2026 at 1:00 PM at Puptqe Temecula. RSVP is required at [email protected].

View source version on businesswire.com:https://www.businesswire.com/news/home/20260120700174/en/

CONTACT: Media or Franchise Inquiries:

Courtney Honda,[email protected]

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES RETAIL CONSUMER SMALL BUSINESS SPECIALTY PETS

SOURCE: Puptqe

Copyright Business Wire 2026.

PUB: 01/20/2026 06:08 PM/DISC: 01/20/2026 06:08 PM

http://www.businesswire.com/news/home/20260120700174/en