The Wellness Group Acquires CrossTx, Rebranding Platform as Wellgineering, and Announces $250 Million U.S. Expansion
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11:25 AM on Friday, January 30
The Associated Press
Acquisition and investment launch a national, vertically integrated infrastructure for personalized, value-based, whole-person care
MIAMI, FL, January 30, 2026 (EZ Newswire) -- The Wellness Group, a health and human services organization dedicated to improving population health through innovative solutions that integrate clinical care, behavioral health, wellness, and pharmacy services, today announced the acquisition of CrossTx, a leader in value-based care coordination and referral management software. As part of the transaction, CrossTx will be rebranded as Wellgineering, serving as the foundational digital infrastructure for The Wellness Group’s coordinated care platform.
The acquisition marks the first phase of a $250 million investment commitment by The Wellness Group over the next three years to build a vertically integrated, national ecosystem supporting personalized health, precision therapeutics, connected care, and advanced manufacturing, while maintaining uncompromising data privacy standards.
Formerly CrossTx, Wellgineering currently supports chronic care management services for more than 50,000 Americans, providing proven infrastructure that reduces administrative burden, improves coordination, and delivers measurable outcomes across clinical, behavioral, and social dimensions of care.
“As healthcare continues to shift toward value-based models, providers need seamless ways to coordinate across the full spectrum of care,” said Foster Coulson, founder and CEO of The Wellness Group. “With the acquisition and rebranding of CrossTx as Wellgineering, we are signaling our commitment to scripted, intentional care. Care that reduces fragmentation, restores trust, and treats people as human beings, not data points.”
“This marks a defining moment for The Wellness Group and for the future of care in America,” Coulson added. “The healthcare system has lost its way. Patients have become balance-sheet entries instead of people in need of care. We’re building a new model. One that integrates precision science, compassionate care, and ethical innovation from the ground up. Real care isn’t measured in margins; it’s measured in trust, outcomes, and the courage to do what’s right.”
Powering a New National Care Infrastructure
Wellgineering’s cloud-based platform enables health systems, hospitals, nonprofit health and human services agencies, and community providers to simplify and optimize care coordination workflows. The platform supports seamless referrals, closed-loop communication, patient consent management, care plan tracking, and compliance with programs such as Chronic Care Management (CCM) and Behavioral Health Integration (BHI). It integrates with major electronic health records, enabling collaboration across organizational silos and improving patient outcomes at scale.
“We founded CrossTx to help providers and communities work better together on behalf of their patients,” said Chad Nybo, CEO of Wellgineering. “Joining The Wellness Group allows us to accelerate that mission, expand our technology, and deepen our impact nationwide. I’m excited to lead Wellgineering into this next chapter.”
$250 Million Expansion Strategy
The $250 million investment will fund:
- Regional health operations hubs across the U.S.
- Hiring American healthcare professionals to humanize healthcare
- Localized pharmacy, clinical, and wellness networks
- Precision therapeutics and advanced manufacturing capabilities
- Enhanced tools addressing social determinants of health
All initiatives will be supported by advanced data infrastructure designed to improve coordination, access, and measurable outcomes, while adhering to The Wellness Group’s Data Pledge, ensuring that personal health information is never sold, shared, or monetized.
“Our goal is to build the backbone of a new health economy,” Coulson said. “One where every piece of infrastructure serves the individual, not the institution.”
With the acquisition of CrossTx and the launch of Wellgineering, The Wellness Group is positioned to deliver prevention-driven, personalized, whole-person care at national scale, helping providers succeed under value-based models while advancing a more equitable and human-centered healthcare system.
The Wellness Group is a health and human services organization dedicated to improving population health through innovative solutions that integrate clinical care, behavioral health, wellness, pharmacy services, and community support. Its mission is to create a connected ecosystem where prevention, precision, and personalized care work in harmony to help individuals live longer, stronger, and healthier lives. For more information, visit twg.health.About Wellgineering
Formerly CrossTx, Wellgineering is a cloud-based care coordination and referral management platform that connects healthcare, behavioral health, and social service providers, enabling efficient workflows, transparent tracking, and outcomes-driven value-based care. For more information, visit crosstx.com.
Media Contact
Alyssa Pfitscher
Account Director, Krupp
+1 845-594-7290
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SOURCE: The Wellness Group
