Antenna Group Unveils New Brand Identity: “Fully Conscious”

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NEW YORK--(BUSINESS WIRE)--Mar 10, 2025--

Antenna Group, a global marketing and communications agency, today announced the launch of a new brand identity reflecting its position as a partner for conscious brands that drive consequential change for a better, healthier, and more sustainable future. It’s inspired by Antenna’s commitment to leveraging domain expertise, technology, and passion to help clients make a lasting impact amidst new industry headwinds and a changing social, cultural, and political landscape.

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Antenna Group unveils its new brand identity (Graphic: Business Wire)

“To be ‘fully conscious,’ as our new brand identity proudly declares, is to see the world in all its complexities, contradictions, and challenges while recognizing that this moment in history requires more than awareness, it requires action,” said Keith Zakheim, CEO of Antenna Group. “Antenna does not follow the tides of change, we help inspire them. Today’s announcement of the next step in Antenna’s evolution reaffirms that we partner with brands shaping a healthier future for the planet and a more equitable one for its people.”

The new identity honors Antenna’s provenance as the agency of choice for high-growth innovators, while incorporating the scale of its present work providing full-stack marketing and communications capabilities to established brands adopting disruptive technology that drives meaningful impact across Climate & Energy, Real Estate, Health and beyond. It embodies Antenna's distinguished track record of guiding and empowering clients bold enough to pursue meaningful change.

The news comes on the heels of the agency’s continued momentum and global expansion, including the acquisition of leading Czech firm Rubikon PR in September 2024 and the growth of its London office.

Antenna’s new brand identity, now in place across its website, social media, and external communications, reflects its commitment to transformation and impact. The wordmark embodies the journey Antenna facilitates, bridging the space between present realities and future aspirations. Its geometric negative space represents discovery, where consciousness takes shape, while each square within the letterforms doubles in size, symbolizing expanding partnership and impact.

To visually express being “fully conscious,” the brand features photography from Brisbane-based photographer Steffen Tuck, whose work—characterized by warm tones, dynamic reflections, and textures—captures transformation and purposeful action. The color palette balances neutral foundations with optimistic, expressive hues, bringing emotion, energy, and clarity to Antenna’s storytelling.

“Our clients are pushing the boundaries of what's possible and transforming their respective industries to become more responsible, sustainable, and just,” added Zakheim. “We call these groups Conscious Brands with the Courage to Lead. By ‘conscious,’ we mean companies that are conscious of their values, responsibilities to stakeholders, and the mandate to be on the right side of history. We create inspiring narratives and experiences that amplify brands focused on lasting, positive impact on the planet and its population.”

Read more about today’s announcement here in an article posted to LinkedIn. To see the new brand in action, visit www.antennagroup.com.

ABOUT ANTENNA GROUP

Antenna Group is a global marketing and communications agency that partners with Fully Conscious brands—those with the courage to lead transformative change across Climate & Energy, Real Estate, Health, and beyond. Our clients include visionary corporations, startups, investors, and nonprofits who recognize that meaningful impact requires more than awareness; it demands bold action. In today's Age of Adoption, where every sector must incorporate sustainable solutions into foundational systems, we amplify brands standing at the forefront of change, shaping a better future for our planet and its people. To learn more, visit antennagroup.com.

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SOURCE: Antenna Group

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PUB: 03/10/2025 04:25 PM/DISC: 03/10/2025 04:25 PM

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