Biom Brings One-Handed, One-Wipe Dispensing to a Category Ready for a Rethink

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CHARLESTON, S.C.--(BUSINESS WIRE)--Mar 31, 2026--

For decades, the wipes industry has barely changed. Most wipes are still made with plastic fibers, confusing ingredient lists, and frustrating packaging that pulls out five wipes when you only need one. Biom is building a different kind of wipes company, one focused on cleaning up the category from the ground up.

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Fresh off the launch of its plastic-free, quat-free disinfecting wipes, Biom is now bringing the same end-to-end rethink to the $6 billion baby wipe category with a new system designed around clean ingredients, genuine convenience, and thoughtful design. The goal is simple: deliver a premium wipe experience at a price that competes with the brands parents already buy.

The wipes are made from thick, durable plant-based fibers that hold up through diaper changes without tearing, while remaining gentle enough for sensitive skin. The formula’s short, transparent ingredient list, free from fragrance, dyes, drying-alcohols, parabens, phthalates, PFAS, reflects a formulation philosophy rooted in purity and consistency rather than filler. Hypoallergenic and dermatologist-tested, they replace conventional polyester materials with biodegradable fibers that leave no microplastic trace.

At the functional center of the system is the QuickLock™ Base, a patented mechanism that locks the dispenser to your changing surface to dispense exactly one wipe at a time with a single hand. It’s a fix that sounds straightforward but solves a frustration parents have accepted as “part of the job.” The refillable dispenser is designed to stay anchored during use, cut down on single-use plastic waste, and keep wipes sealed fresh between changes with its magnetic airtight lid.

The dispenser itself reflects Biom’s design-forward approach. With a minimalist silhouette and soft-touch finish, it’s built to sit on the changing table rather than be stashed away, an object designed to complement a modern nursery rather than clutter it.

“Wipes are one of the first things that touch a baby’s skin, and they’re used dozens of times a day from the moment they enter the world. And yet most wipes are still made with fibers that include polyester, essentially plastic, along with ingredient lists that nobody is really explaining to parents,” said Will Gahagan, Founder and CEO of Biom. “Biom is for the parent who reads the label, gets frustrated when five wipes come out instead of one, and wonders why something this basic hasn’t been designed better.”

Since launching, Biom has been steadily expanding its vision of a better wipes industry, introducing all-purpose cleaning wipes, flushable wipes, hand sanitizing wipes, and disinfecting wipes designed around cleaner ingredients, better dispensing, and thoughtful design. With the launch of Baby Wipes, the company is bringing that same approach to one of the most sensitive and heavily used products in the category. Biom’s bet is that modern families want better products, but they shouldn’t have to pay luxury prices to get them.

Individual refill packs start at $3.99, with lower pricing available in multi-pack formats, making a premium wipe experience accessible to everyday families.

The Biom One-Handed Wipe Kit, which includes the refillable dispenser and two packs of wipes, is available at Target for $29.99, with a variety of other dispenser options and refills available at getbiom.co.

About Biom
Wipes haven’t evolved for decades. Today, roughly 90% are made with plastic fibers that never break down, and many contain harsh ingredients used as preservatives or hidden in fragrance. They are sold in wasteful, frustrating packaging that turns an everyday product into a messy experience.

Biom was built to clean up the wipes industry by creating plastic-free wipes made with simple ingredients and housed in thoughtfully designed, refillable dispensers. The result is an elevated everyday essential that delivers on safety, efficacy, and design without compromise.

Biom’s growing lineup includes Baby Wipes, All-Purpose Cleaning Wipes, Hand Sanitizing Wipes made with fruit-derived alcohol and aloe, Flushable Wipes, and Disinfecting Wipes — bringing cleaner ingredients, better design, and high-performing formulations to everything you need to wipe in your life.

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CONTACT: Press Contact

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KEYWORD: SOUTH CAROLINA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: FAMILY ONLINE RETAIL RETAIL CONSUMER DISCOUNT/VARIETY PARENTING BABY/MATERNITY

SOURCE: Biom

Copyright Business Wire 2026.

PUB: 03/31/2026 09:00 AM/DISC: 03/31/2026 09:00 AM

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