C&S Wholesale Grocers Redefines Private Label; Wows Shoppers With Its New Best Yet™ Brand

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10:00 AM on Tuesday, May 6

The Associated Press

KEENE, N.H.--(BUSINESS WIRE)--May 6, 2025--

C&S Wholesale Grocers, LLC, (C&S) an industry leader in wholesale grocery supply and supply chain solutions in the United States, is redefining the quality of private label brands with the relaunch of its premiere brand Best Yet ™, offering a curated assortment of familiar household staples — now with a fresh look, trusted quality and affordability shoppers love. The stylish new label is iconic and comes with an expansive array of new product offerings, ensuring retail customers provide a superior assortment over competitors.

Reaching every aisle across the store, Best Yet offers thousands of products that exceed their national counterparts — making C&S retail customers the grocery store of choice for millions of shoppers. Unlike traditional private labels, Best Yet ensures a cohesive, yet distinctive product experience, allowing shoppers to confidently stock their carts without feeling that they are settling for anything but the best. Each product is developed with intention, from label design to product selection, ensuring a seamless and inviting shopping experience.

“Best Yet is more than just a private label; it’s a brand with its own distinctive identity,” said Mark Gilliand, Senior Director of Our Brands, C&S. “We designed it with today’s shoppers in mind, ensuring they have a dependable option for all their family’s needs. Shoppers can rely on Best Yet for high-quality products that bring warmth to everyday moments, all while offering the unbeatable prices they expect. This has been a game changer for our retail customers.”

Best Yet is one of the reasons why retailers choose C&S. The relaunch of the stylish newly designed brand is just the beginning as C&S continues leading the market as the partner of choice for retailers. Through its powerhouse portfolio of store brands that amaze both retailers and customers alike — C&S delivers a competitive range of high-quality, innovative products to create a superior shopping experience that no other wholesaler provides today.

“As our retail customers look to provide shoppers with national quality products at affordable prices, the Best Yet portfolio of products more than delivers with its extensive assortment of eye-catching, high-quality and budget-friendly options,” said Eric Winn, Chief Executive Officer, C&S. “We’re proud to continue our legacy of braggingly happy customers with a quality brand that families can count on and retailers can trust to grow their business.”

About C&S Wholesale Grocers, LLC:

C&S Wholesale Grocers, LLC is an industry leader in supply chain solutions and wholesale grocery supply in the United States. Founded in 1918 as a supplier to independent grocery stores, C&S now services customers of all sizes, supplying more than 7,500 independent supermarkets, chain stores, military bases and institutions with over 100,000 different products. C&S also proudly operates and supports corporate grocery stores and services independent franchisees under a chain-style model throughout the Midwest, South and Northeast. We are an engaged corporate citizen, supporting causes that positively impact our communities. To learn more, please visit www.cswg.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250506155411/en/

CONTACT: Media:

Lauren La Bruno

Senior Vice President of Communications & Marketing

C&S Wholesale Grocers, LLC

[email protected] Relations:

Julie Drake

Vice President, Assistant Treasurer

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA NEW HAMPSHIRE

INDUSTRY KEYWORD: SUPPLY CHAIN MANAGEMENT RETAIL CONVENIENCE STORE HOME GOODS SUPERMARKET FOOD/BEVERAGE

SOURCE: C&S Wholesale Grocers, LLC