Dickey’s Barbecue Pit Launches the 12 Days of Pitmas

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DALLAS--(BUSINESS WIRE)--Dec 11, 2025--

Dickey’s Barbecue Pit is turning up the holiday cheer with the official launch of the 12 Days of Pitmas, a festive, fan-favorite celebration packed with free food, big prizes, and more than 60 chances to win. Beginning December 13, fans across the country can join the fun by following the brand’s official Instagram page at @dickeysbarbecuepit for daily giveaways that brighten bellies and bring smiles all season long.

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Dickey's Launches 12 Days of Pitmas!

The 12 Days of Pitmas has become one of Dickey’s most anticipated annual traditions, and this year’s lineup delivers the biggest, boldest, most barbecue-packed gifts yet. From family-size meals to exclusive merchandise to BBQ for an entire year, Dickey’s is making December unforgettable.

A Season of Giving: 12 Days of Free Prizes and Pitmas Cheer

Each day from December 13–24, Dickey’s will announce a new giveaway on Instagram. Prizes include iconic fan favorites, exclusive Pitmas bundles, and festive surprises designed to celebrate the world’s largest barbecue brand and its loyal guests.

Here’s a first look at this year’s Pitmas prize lineup:

Day 1: Loaded Baked Potato Bar that serves 12

Day 2: Limited edition cooler, apron, and a $50 Dickey’s gift card

Day 3: Free pulled pork sandwich and a Dickey’s mug

Day 4: Pit Boss Picnic Package featuring a Picnic Pack and cookbook

Day 5: Free Rack of ribs, rib rub, and barbecue sauce

Day 6: Four Texas Rangers tickets and a $50 gift card (three winners)

Day 7: Triple Points in the Big Yellow Cup Rewards app

Day 8: Free Holiday Big Yellow Box

Day 9: Five thousand Big Yellow Cup Rewards Points and a Red Bull Mini Fridge

Day 10: Free catered lunch for 12 and twelve Dickey’s cookbooks

Day 11: Two 2-meat plates and two Big Yellow Cups

Day 12: The ultimate Pitmaster Package, limited edition cooler, limited edition aprons, and BBQ for an entire year for 12 lucky winners

From curated meals to cookbooks to once-in-a-lifetime fan experiences, Pitmas promises something free and fun for everyone.

How to Enter

Participation is simple:

1. Follow @dickeysbarbecuepit on Instagram.
2. Watch for the daily Pitmas post starting December 13.
3. Enter by following the instructions on each giveaway announcement.

Winners will be selected throughout the campaign with more than 60 total winners receiving unforgettable Pitmas surprises.

Keeping the Season Bright

“Pitmas is our way of saying thank you to our guests for filling our tables and supporting our Pitmasters all year long,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “This is one of the most joyful campaigns we run, and we’re thrilled to bring even bigger prizes, more winners, and a whole lot of holiday barbecue fun.”

The 12 Days of Pitmas is designed to spark excitement, boost holiday spirit, and drive social engagement through exclusive rewards only available to Dickey’s online community. With free food, amazing prizes, and Pitmas cheer, this December promises to be one to remember.

Rules, terms and conditions can be found HERE!

About Dickey’s Barbecue Restaurants, Inc.

Founded in 1941 by the Dickey family, Dickey's Barbecue Restaurants, Inc. is the world’s largest barbecue concept and continues as a third-generation family-run business. For more than 80 years, Dickey’s Barbecue Pit has served millions with its signature Legit. Texas. Barbecue. ™ Slow-smoked over hickory wood-burning pits, Dickey’s barbecued meats are paired with a variety of Southern sides. Committed to authentic barbecue, Dickey’s never takes shortcuts — because real barbecue can’t be rushed.

With 387 locations in the U.S. and several countries, Dickey’s Barbecue Franchise and Dickey’s Restaurant Brands continue to grow under the leadership of Roland Dickey Jr., CEO of Dickey’s Capital Group, and Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.

Dickey’s has been recognized on Newsweek’s 2022 "America’s Favorite Restaurant Chains" list, Nation’s Restaurant News 2024 top fast-casual brands for value, and USA Today’s 2021 Readers’ Choice Awards. The brand has also ranked in the Top 20 of Fast Casual’s “Top 100 Movers and Shakers” for four of the past five years. Additional accolades include Entrepreneur’s Top 500 Franchise and Hospitality Technology’s Industry Heroes list. The brand has been featured by Fox News, Forbes, Franchise Times, The Wall Street Journal, and People Magazine.

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CONTACT: Louisa Garrett

[email protected]

KEYWORD: TEXAS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: WOMEN SENIORS RESTAURANT/BAR MEN FAMILY FOOD/BEVERAGE CONSUMER RETAIL

SOURCE: Dickey’s Barbecue Pit

Copyright Business Wire 2025.

PUB: 12/11/2025 01:35 PM/DISC: 12/11/2025 01:36 PM

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