INVIDI Technologies Unveils Game-Changing Solution to Slash Live TV Ad Delivery Costs

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PRINCETON, N.J.--(BUSINESS WIRE)--Nov 25, 2025--

INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering targeted ads on Internet-delivered live television. The new product, INVIDI Fuse™, uses innovative client-side manifest manipulation (CSMM) to eliminate the prohibitive server costs associated with large-scale live events.

While current industry standards like server-side ad insertion (SSAI) see costs skyrocket with viewership—making addressable ads during sporting events economically challenging—INVIDI Fuse™ flips the model. Its unique architecture ensures cloud delivery costs remain flat regardless of audience size, making targeted advertising on Internet-delivered live TV not just possible, but highly profitable.

“Until now, the cost of technology has been the single biggest barrier to scalable addressable advertising on live TV,” said Prasad Sanagavarapu, INVIDI’s Chief Operating Officer. “INVIDI Fuse™ shatters that barrier. We are enabling our clients to finally unlock the premium value of their live inventory, dramatically improve their margins, and offer advertisers precision targeting at a scale that was previously unimaginable. The market response has been overwhelmingly positive.”

Key advantages of the INVIDI Fuse™ solution include:

• Radical Cost Reduction: Eliminates the variable, volume-based server costs of SSAI and significantly reduced CDN costs. Costs for the INVIDI decisioning engine are minimal and nominal.
• Unlimited Scalability: Advertising delivery is no longer constrained by SSAI capacity, making it ideal for the largest live sporting and entertainment events.
• Operational Simplicity: Requires only a single advertising manifest, streamlining operations and further reducing overhead compared to multi-manifest SSAI systems.

INVIDI Fuse™ seamlessly integrates with the company’s existing suite of advertising solutions, including delivery across live broadcast/linear, satellite, terrestrial, Android TV, and CTVs. It is managed through the consolidated INVIDI Conexus® platform and can be optimized alongside programmatic and direct sales channels via INVIDI Pulse™.

About INVIDI Technologies
INVIDI Technologies is the global leader in advanced, addressable advertising solutions. The company's innovative technology provides the infrastructure for targeted advertising that enhances the effectiveness, efficiency, and scalability of media campaigns across all platforms. Committed to driving growth and innovation, INVIDI empowers content creators and advertisers to maximize the value of their inventory worldwide.

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KEYWORD: NEW JERSEY INDIA SOUTHEAST ASIA NORTH AMERICA ASIA PACIFIC UNITED STATES PHILIPPINES MALAYSIA INDONESIA

INDUSTRY KEYWORD: INTERNET TV AND RADIO ADVERTISING COMMUNICATIONS GENERAL ENTERTAINMENT LICENSING (ENTERTAINMENT) TECHNOLOGY ENTERTAINMENT

SOURCE: INVIDI Technologies

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PUB: 11/25/2025 02:33 PM/DISC: 11/25/2025 02:33 PM

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