Orca Launches LiveMAX: A Self-Serve Tool That Lets Any Brand Book a Shoppable Livestream in Minutes

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CULVER CITY, Calif.--(BUSINESS WIRE)--Jan 6, 2026--

Orca, a leading livestream and social commerce provider, today announced the launch of LiveMAX, a revolutionary self-serve tool that empowers brands and retailers to instantly book and execute high-converting shoppable livestream shows on TikTok Shop and Amazon Live.

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Courtesy of Orca

Historically, launching a professional shoppable livestream has been an expensive, complicated, and time-intensive process, often requiring extensive coordination, multiple third-party vendors, and weeks of planning. LiveMAX eliminates these barriers making it possible for any brand, regardless of size, to schedule a fully produced livestream in just minutes.

“We believe the next era of ecommerce is interactive and shoppable, but the process of creating engaging live content has been too inaccessible for most brands,” said Max Benator, Co-Founder and CEO of Orca. “LiveMAX is the realization of our mission: to democratize livestream commerce. By creating a self-serve platform that removes all the friction, we’re allowing brands to focus solely on their products and watch an expert host turn viewers into customers.”

LiveMAX is a full-service, end-to-end solution delivered through a simple four-step online booking flow:

1. Tell us about your brand
2. Build your livestream package (number of hosts, and add-ons)
3. Customize your stream (number of hours)
4. Schedule and book (in minutes)

Once booked, brands gain access to Orca's professional resources, including:

• Fully Produced Shows: Livestreams broadcast directly from Orca's state-of-the-art studios in Los Angeles.
• Professional Hosts: Access to Orca's roster of exclusive, sales-trained on-camera hosts.
• Strategic Support: A dedicated producer, real-time show access, and a post-show performance review with recommendations.

This accelerated approach allows brands to capitalize on the massive conversion potential of live commerce, which McKinsey & Company reports can see conversion rates approaching 30%—up to ten times higher than conventional ecommerce.

“For brands new to the space, the sheer logistics of staging a production can be overwhelming. We’ve leveraged our experience as a trusted TikTok Shop Partner to take the complexity out of the equation,” added Lauren Stevens, Co-Founder and Chief Content Officer at Orca. “We’ve seen firsthand how a genuine, professional host can boost Average Order Value by 30% or more. LiveMAX delivers that quality and conversion capability instantly.”

LiveMAX is now available for all brands looking to amplify their sales and content strategy on TikTok Shop and Amazon Live. Pricing is transparent and set per-hour, starting as low as $165 per hour for volume bookings.

Book your shoppable live show at https://www.orcashop.co/livemax now.

About Orca

Orca is a complete livestream and social commerce solution, serving as a leader on TikTok Shop and agency partner for globally-leading consumer brands, including Estée Lauder, e.l.f., and Mars, Inc. Operating across the US, UK, Europe and Mexico, across every major ecommerce platform, Orca provides brands with shoppable livestreams, short video content, affiliate management, shop operations, paid media and best-in-class social commerce strategy. Orca’s core mission is to bring the best of an in-person shopping experience to the mobile screen, helping consumers make purchasing decisions and driving industry-leading conversion rates for brands. Learn more at https://www.orcashop.co/.

Additionally, Orca is the driving force behind the premier social commerce conference in the US, SoCom ( https://www.socom.live/ ), which takes place in Venice Beach on February 26th, 2026.

For more information, please contact Jordan Hill at [email protected] or +1 (805) 601-6819. Or, visit us at https://www.orcashop.co/.

View source version on businesswire.com:https://www.businesswire.com/news/home/20260106866920/en/

CONTACT: Jordan Hill

[email protected]

+1 (805) 601-6819

https://www.orcashop.co/

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: OTHER RETAIL ONLINE RETAIL TECHNOLOGY ELECTRONIC COMMERCE MARKETING ADVERTISING COMMUNICATIONS SOCIAL MEDIA RETAIL AUDIO/VIDEO INTERNET

SOURCE: Orca

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PUB: 01/06/2026 08:00 AM/DISC: 01/06/2026 08:00 AM

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