SFC Group Unveils "Seriously" Campaign, Showcasing the Attitude and Creativity That Have Driven 7 Years of Unstoppable Growth

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CHICAGO--(BUSINESS WIRE)--Feb 3, 2026--

SFC Group, LLC, an award-winning healthcare marketing agency, today announced the launch of its new Seriously Campaign — an unapologetic expression of the creative edge and competitive spirit that have defined the agency since day one. Unlike a traditional brand refresh, the campaign doesn’t reinvent SFC’s identity. It simply turns up the volume on who the agency already is: sharp, fearless in execution, and deeply committed to making healthcare marketing impossible to ignore.

“For seven years, our model has worked — and we’ve grown every single year because of it,” said Susan Flinn Cobian, CEO and Founder of SFC Group. “We didn’t need to change who we are. We just needed a campaign that finally matched who we are. Seriously captures our voice: direct, inventive, a little kick-ass, and always focused on delivering work that actually moves our clients forward.”

The Seriously Campaign introduces an evolved visual system, a sharper tone of voice, and a website experience that reflects the agency’s signature mix of strategic rigor and creative bite. It’s not a shift — it’s a spotlight. It’s a more accurate mirror of a team known for fast thinking, high standards, and a culture built on partnership and performance.

“At a time when healthcare marketing can feel repetitive or overly clinical, we wanted to put a stake in the ground,” said Brian Zandman, Executive Creative Director. “Clients choose us because we don’t disappear into the background. We challenge, we collaborate, and we make the work better. This campaign finally lets the rest of the world see us as our clients do.”

The Seriously Campaign will support SFC Group’s continued expansion across pharmaceuticals, biotech, medical devices, diagnostics, and health systems — all while reinforcing the agency’s commitment to being, quite literally, the best part of their clients’ day.

About SFC Group, LLC

SFC Group is an award-winning, woman-owned, full-service healthcare marketing agency specializing in strategy, creative, digital, media, and content development. Founded in 2018, SFC Group partners with pharmaceutical companies, biotech innovators, medical device manufacturers, diagnostics, and healthcare systems to deliver work that is smart, human, and seriously impactful.

©2026 SFC Group, LLC

View source version on businesswire.com:https://www.businesswire.com/news/home/20260203516126/en/

CONTACT: Susan Flinn Cobian

President and CEO, SFC Group

914.441.3660

[email protected]

KEYWORD: ILLINOIS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: CONSULTING PROFESSIONAL SERVICES OTHER HEALTH OTHER COMMUNICATIONS HEALTH GENERAL HEALTH MARKETING ADVERTISING COMMUNICATIONS DIGITAL MARKETING CONTENT MARKETING

SOURCE: SFC Group, LLC

Copyright Business Wire 2026.

PUB: 02/03/2026 07:00 AM/DISC: 02/03/2026 07:00 AM

http://www.businesswire.com/news/home/20260203516126/en