Walmart Marketplace Expands into Premium Musical Instruments with Leading Global Brands

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BENTONVILLE, Ark.--(BUSINESS WIRE)--Jan 20, 2026--

Walmart Marketplace today announced the launch of its Premium Musical Instrument Shop, a curated destination featuring some of the most respected brands in the music industry, including Fender, Roland, Boss, Zildjian, Ernie Ball, Hercules, Squier, and Barton Bags.

The new digital storefront marks the first phase of Walmart Marketplace’s expansion into professional-grade musical instruments and accessories, giving everyday shoppers, creators, and musicians access to both new and resold gear from globally trusted brands. The launch reflects Walmart Marketplace’s continued focus on broadening its selection in high-quality, specialized categories while maintaining the convenience and reliability customers expect.

“We’re thrilled to bring some of the world’s most legendary music brands to Walmart Marketplace, giving customers access to the equipment they love from the names they respect,” said Manish Joneja, Senior Vice President, Walmart Marketplace and Walmart Fulfillment Services. “This launch represents a major milestone in expanding our Marketplace into premium categories delivering both high quality and value, backed by Walmart’s scale, reliability, and convenience.”

The Premium Musical Instrument Shop will debut alongside Walmart Marketplace’s presence at the 2026 NAMM Show, underscoring the company’s commitment to long-term growth in the music category.

Available now, the Premium Musical Instrument Shop features a curated selection of guitars, amplifiers, pedals, drum accessories, strings, gig bags, and other music essentials. The assortment is designed to serve musicians at every stage, from beginners and students to hobbyists and professional performers.

The launch also creates new opportunities for brands and sellers to reach Walmart’s broad and diverse customer base. Music manufacturers and merchants benefit from Walmart Marketplace’s traffic scale, fulfillment capabilities, and brand protection standards, while expanding access to Walmart’s 270 million weekly customers.

Walmart Marketplace has delivered 14 consecutive quarters of double-digit growth, driven by strong seller adoption and customer demand. Walmart.com now offers more than half a billion items online, supporting a wide range of customer needs. In its most recent quarter, Walmart reported 5.8% year-over-year revenue growth to $179.5 billion, with U.S. eCommerce sales increasing approximately 28%, led by Marketplace and store-fulfilled channels.

About Walmart

Walmart Inc. (Nasdaq: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 270 million customers and members visit more than 10,750 stores and numerous eCommerce websites in 19 countries. With fiscal year 2025 revenue of $681 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook and at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart.

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KEYWORD: ARKANSAS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: ENTERTAINMENT ONLINE RETAIL RETAIL OTHER RETAIL MUSIC SPECIALTY

SOURCE: Walmart Inc.

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PUB: 01/20/2026 09:00 AM/DISC: 01/20/2026 09:00 AM

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