Wiland Launches RapidPost™: A High-Velocity, Precision Direct Mail Solution to Reach Buyers When It Matters Most

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NIWOT, Colo.--(BUSINESS WIRE)--Jul 31, 2025--

Wiland, Inc., the leading provider of data-driven marketing solutions, today announced the launch of RapidPost TM, a fast and flexible direct mail program that enables brands to deliver highly targeted, small-format mailings to their best customers and prospects within days. RapidPost helps brands present the right offer to the right consumers at the exact right time.

RapidPost’s turn-key solution empowers marketers to react quickly and market to high-value buyers and prospects in as little as 7–10 days. The solution leverages Wiland’s vast first-party data and predictive modeling to target consumers based on behavioral recency, identifying individuals who have recently made purchases or donations. By reaching people while they’re actively in-market, RapidPost helps marketers connect at the optimal moment, increasing campaign performance and return on investment.

“RapidPost was developed in direct response to what our clients told us they need: a fast, flexible, data-powered solution to help them retain their best customers, effectively promote to prospects, and reach people while they’re actively in market,” said Mike Gingell, CEO of Wiland. “RapidPost gives marketers a powerful way to respond to near real-time consumer behavior with a timely, relevant message that cuts through the noise.”

Ideal for direct-to-consumer brands, nonprofits, and omnichannel retailers, RapidPost supports a wide range of use cases, including:

• Promoting top-performing or seasonal products
• Reaching existing customers and prospects with personalized offers
• Engaging lapsed or active customers with timely offers
• Replacing or augmenting catalog campaigns
• Enhancing retention during slower acquisition cycles

Whether a brand needs full-service execution or simply targeted audiences, RapidPost integrates seamlessly with existing marketing workflows. Wiland partners with a trusted network of creative and print specialists to provide scalable support tailored to each client’s needs.

To learn more, visit wiland.com or contact your Wiland representative.

ABOUT WILAND, INC.

Wiland, Inc. is the marketing data and audiences company that leading brands and nonprofit organizations trust to help them develop and maintain robust customer and donor relationships that produce higher revenue, less advertising waste, and more profit. Wiland’s data and audience products are informed by the largest set of detailed, individual-level spending signals ever assembled. The company’s AI-enabled response prediction platform analyzes this vast information to deliver powerful insights and solutions that drive success across all addressable marketing channels. For more information about Wiland, visit www.wiland.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250731583774/en/

CONTACT: Media Contact:

Katherine McGraw

Senior Director of Marketing

Wiland, Inc.

[email protected]

(303) 638-8625

KEYWORD: UNITED STATES NORTH AMERICA COLORADO

INDUSTRY KEYWORD: MARKETING DATA MANAGEMENT ADVERTISING COMMUNICATIONS DIGITAL MARKETING TECHNOLOGY

SOURCE: Wiland, Inc.

Copyright Business Wire 2025.

PUB: 07/31/2025 08:00 AM/DISC: 07/31/2025 07:59 AM

http://www.businesswire.com/news/home/20250731583774/en