Cro Metrics Launches Ask Iris: AI-Powered Chat Feature That Transforms Experimentation Data Into Actionable Intelligence

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CHICAGO--(BUSINESS WIRE)--Nov 18, 2025--

Cro Metrics, a leader in creating digital consumer experiences, today announced the launch of Ask Iris, an AI chat feature that transforms how organizations access and leverage their experimentation data. The new capability, integrated within the company's Iris platform, enables teams to query their program data through natural conversation, eliminating the need to navigate complex dashboards or wait for custom reports.

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Ask Iris GIF

"At Cro Metrics, we believe the real power of experimentation lives in what you discover about your customers, and then applying that holistically to your channel strategies," said Dave Albert, EVP Product at Cro Metrics. "Ask Iris makes accessing all of that knowledge dramatically easier, turning months or even years of testing data into actionable strategies available in seconds."

Instant Access to Program Intelligence

Ask Iris allows users to engage with their experimentation data through simple, conversational queries such as:

• "Give me an executive summary of our 2025 program impact"
• "What are our top growth opportunities for next quarter?"
• "What have we learned about our customers this year?"
• "Have we tested personalization strategies for returning users?"

Every response is generated directly from the organization's own program data, ensuring accuracy and relevance.

Accelerating Cross-Functional Collaboration

The feature addresses a common challenge in digital programs: making complex, multi-touchpoint customer journey data accessible across departments. With Ask Iris, new stakeholders can get up to speed in minutes instead of weeks, while marketing, product, and strategy teams can explore learnings together without technical barriers.

“When everyone can easily access insights, collaboration becomes effortless,” said Steve Meyer, Director of Product at Cro Metrics. “Ask Iris helps teams onboard faster and turn shared knowledge into stronger alignment and smarter decisions.”

Enterprise-Grade Security

Security is fundamental to Ask Iris's architecture. Client data remains fully isolated and protected, with no information ever crossing between accounts. Every response is generated exclusively from the client's own program data, ensuring complete confidentiality and trust.

Enhanced Strategic Partnership

Cro Metrics' Growth Strategists use a separate, internal version of Ask Iris that draws from the company's database of thousands of experiments and personalization campaigns across industries. While client data remains completely private and isolated, this broader intelligence enables strategists to surface cross-industry patterns, winning ideas, and proven frameworks in seconds.

This capability, paired with other tools like ImpactLens, allows Cro Metrics to:

• Generate, predict, and prioritize hypothesis most likely to drive significant wins
• Benchmark performance against proven frameworks to build bespoke strategies that scale
• Transform program learnings into forward-looking strategy faster than ever before

When combined with ImpactLens and other Cro Metrics tools, Ask Iris delivers a more comprehensive, data-driven approach to digital optimization.

Availability

Ask Iris is available now to all Cro Metrics clients. For organizations interested in learning more information, please visit https://crometrics.com/.

About Cro Metrics

For over a decade, Cro Metrics has helped clients drive success through digital journey optimization and experimentation. The company leverages experimentation principles across website optimization, strategic consulting, paid media, lifecycle, analytics, and to help organizations better understand their customers, mitigate risk, and scale their businesses. Founded by Chris Neumann, Cro Metrics has designed client strategies that have led to the launch of over 35,000 experiments and over $1B in client revenue impact. The company created the Iris platform to help manage programs and understand this impact. Cro Metrics works with world-class clients including Bombas, Clorox, Google, and Starz. For more information about Cro Metric’s data-driven experimentation and optimization solutions please visit https://crometrics.com/.

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CONTACT: Media Contact:

Samantha McClure

Cro Metrics

Mobile: +1 (218) 256-6006

Email:[email protected]

KEYWORD: ILLINOIS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: DATA MANAGEMENT ONLINE RETAIL TECHNOLOGY MARKETING COMMUNICATIONS SECURITY APPS/APPLICATIONS RETAIL SOFTWARE ARTIFICIAL INTELLIGENCE CONSUMER

SOURCE: Cro Metrics

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PUB: 11/18/2025 12:28 PM/DISC: 11/18/2025 12:28 PM

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