What's The Score: Guest, Nancy Fleming from Amazing Bead a Rama.

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SCORE offers the nation's largest, network of free, expert business mentors. If you're just starting a business, SCORE mentors can provide the practical action plan, education and tools you need to open your doors and establish a customer base.

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Tuesday, February 10, 2026

Amazing Bead -A- Rama: Our Story

The inspiration for Amazing Bead -A- Rama started right at our kitchen table back in 2009, born out of a mother’s necessity and a daughter’s curiosity. When I began homeschooling my daughter, Cheyenne, who was struggling with math, I needed a way to make counting and patterns click. Enter the bead room! We turned stringing beads into a hands-on math lesson. Counting the beads on a headpin became addition; taking them off became subtraction. What started as creative tutoring quickly blossomed into a shared passion for crafting unique, handmade jewelry.

The turning point from hobby to business happened when Cheyenne copied her first pattern and turned it into a beautiful pair of earrings. She made several pairs that day, and I contacted our local farmers market owner. Cheyenne set up a small table, sold every pair, and the business took off from there. Our journey since then has been incredible:

· In 2014, we met Kevin Harrington from Shark Tank, who loved our mission.

· In 2015, Cheyenne enrolled in Warren Buffet’s Secret Millionaires Club, where she won a $500 check to invest in the business.

· In 2020, we had the immense pleasure of taping our pitch for Shark Tank after being invited back by Kevin.

Over the years, we’ve come to realize that every bead has a story to tell, connecting our past, present, and future. We owe everything we do to my Grandma Ann, our first mentor, who taught me how to work with beads when I was just five years old. She always said that this skill would ensure I would never be without pocket change. Grandma Ann passed away in 2002 before Cheyenne was born, but her legacy, patience, and entrepreneurial spirit live on in every single piece of jewelry we create today at Amazing Bead -A- Rama.