Hellmann’s Gets Dunked on by Toronto Raptor Brandon Ingram in Playful Starting Five Flavours Showdown

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TORONTO--(BUSINESS WIRE)--Feb 17, 2026--

Hellmann’s Canada is stepping onto the court with Toronto Raptors forward Brandon Ingram in a new campaign highlighting the brand’s Starting Five Flavours– Chipotle, Garlic, Spicy, Buttermilk Ranch and Garlic Parmesan . As the Official Mayonnaise of the Toronto Raptors, Hellmann’s is here to remind fans that when it comes to game day eats, they can dunk on five delicious Hellmann’s flavours.

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Hellmann’s Gets Dunked on by Toronto Raptor Brandon Ingram

The campaign features five mascots, each representing one of Hellmann’s five flavours, all going head-to-head with Ingram in a dunk-filled showdown where things get messy in the best possible way. While these flavour mascots may fail on the court, fans win big with crave-worthy inspiration for every game day moment.

“Hellmann’s Starting Five Flavours bring bold energy – even the mascots came ready to play,” said Ingram. “For me, it’s all about having fun and elevating the game day experience. I’m excited to team up with Hellmann’s to bring a little more flavour to Raptors fans.”

“Basketball is all about big moments, bold personalities, and bringing people together. That’s exactly how we think about Hellmann’s Flavours,” said Megan Fowler, Associate Brand Manager, Hellmann's Canada. “With five delicious, creamy flavours, we’re giving fans ways to elevate their game-day favourites while having some fun with this beloved Toronto team.”

Rolling out across Toronto and beyond, the campaign will appear in-arena, across high-impact out-of-home placements, and through social-first content designed for fans’ FYPs. Fans can head to @hellmannscanada and @raptors for behind-the-scenes footage, and an interactive arcade-inspired dunking game that lets them engage directly.

Each dunking moment spotlights a different flavour profile, encouraging fans to discover which Hellmann’s best matches their game-day style. Made in Canada with real ingredients, the Starting Five Flavours emphasize Hellmann’s role as a staple for everything from pre-game snacks to post-game celebrations.

About Hellmann’s
Hellmann's is committed to helping people bring the best out of every meal. For over a century, the brand has helped people turn even the simplest ingredients into delicious meals. The secret to the creamy taste you love? Simple, high-quality ingredients crafted to perfection, yielding the excellent blue-ribbon quality we love. Today, as the world's favorite mayo, we're still here to help you create delicious meals every day. From simple sandwiches to special celebrations, we believe in making every mealtime wonderful – because every day deserves deliciousness.

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CONTACT: Media:

Olivia Lin

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KEYWORD: NORTH AMERICA CANADA

INDUSTRY KEYWORD: BASKETBALL SPORTS ENTERTAINMENT MARKETING ADVERTISING SUPERMARKET COMMUNICATIONS FOOD/BEVERAGE CELEBRITY RETAIL

SOURCE: Hellmann’s

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PUB: 02/17/2026 08:02 AM/DISC: 02/17/2026 08:03 AM

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