Affinitiv Welcomes Thomas “T.O.” Wagner as New Chief Revenue Officer

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CHICAGO--(BUSINESS WIRE)--Mar 4, 2026--

Affinitiv, a leading provider of data-driven marketing and software solutions for the automotive industry, announced today that Thomas “T.O.” Wagner has joined the company as Chief Revenue Officer. In this role, Wagner will lead Affinitiv’s global revenue strategy, overseeing sales execution, strategic accounts, and revenue operations as the company continues to scale its presence across dealerships, dealer groups, and OEM partners.

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Thomas “T.O.” Wagner, Affinitiv Chief Revenue Officer

Wagner brings more than 30 years of leadership experience across the automotive, software, and data-driven services sectors. Known for building strong team cultures and driving alignment across sales, marketing, and operations, he has held senior leadership roles at organizations including DMEautomotive, AutoPoint/Solera, and Reynolds & Reynolds. Throughout his career, Wagner has worked closely with dealer groups and OEMs to modernize go-to-market strategies and deliver sustainable growth.

“T.O. is a proven revenue leader with deep industry knowledge and a strong reputation for developing teams and partnerships that perform,” said Sharon Kitzman, CEO of Affinitiv. “He understands how to translate strategy into execution and how to help organizations grow in complex, competitive markets. We are excited to welcome him to the Affinitiv leadership team.”

As Chief Revenue Officer, Wagner will focus on strengthening Affinitiv’s go-to-market approach, enhancing revenue predictability, and expanding relationships with key partners. His leadership will support Affinitiv’s continued investment in customer-focused innovation and scalable growth.

For more information about Affinitiv and its comprehensive suite of solutions, visit Affinitiv.com.

About Affinitiv

Affinitiv delivers data-driven software and marketing solutions designed to help OEMs, automotive dealers, and dealer groups attract, convert, and retain customers across the entire ownership lifecycle. With more than 25 years of automotive and marketing expertise, Affinitiv supports over 5,500 dealerships and all major automakers nationwide. Powered by first party data, Affinitiv enables highly targeted, timely, and relevant communications throughout the customer journey, helping dealers build profitable, long-term customer relationships. For more information, visit Affinitiv.com.

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KEYWORD: ILLINOIS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: TECHNOLOGY PROFESSIONAL SERVICES AUTOMOTIVE DIGITAL MARKETING DATA ANALYTICS GENERAL AUTOMOTIVE SEARCH ENGINE MARKETING CONTENT MARKETING OTHER COMMUNICATIONS MARKETING OTHER TECHNOLOGY ADVERTISING COMMUNICATIONS SOFTWARE OTHER AUTOMOTIVE NETWORKS DATA MANAGEMENT

SOURCE: Affinitiv

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PUB: 03/04/2026 10:00 AM/DISC: 03/04/2026 10:00 AM

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