Reset Wins “Best of Show” at VentureTech 2025 with Embedded Earned Wage Access Platform

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MENLO PARK, Calif.--(BUSINESS WIRE)--Nov 12, 2025--

Reset, an embedded payments platform that enables credit unions to natively provide Earned Wage Access (EWA), announced winning “Best of Show” in the Main Stage Pitch Competition at VentureTech 2025. The annual conference, hosted by Curql and CUNA Strategic Services, brings together credit union executives and innovative fintech companies.

Reset addresses a critical challenge: members are “soft switching” away from their credit union to neobanks and fintechs offering early pay access. Reset’s EWA solution captures the member’s direct deposit by giving members fee-free daily access to earned income. The credit union remains the financial home, while driving core deposit growth and premium interchange revenue.

"Reset is honored that we were awarded 'Best in Show' in the Main Stage Pitch Competition and see it as a strong vote of confidence by the credit union industry," said Matt Dicou, CEO and Co-Founder of Reset. "America needs the credit union movement now more than ever, and we are excited to do our part building the future together."

Jim Ryan, VP of Partnerships at Curql, shared: "The Reset team’s passion for solving real consumer challenges was on full display at VentureTech. When families struggle to make ends meet, Reset’s earned wage access provides a valuable tool to help them thrive, even in a tough economy."

Why Reset is Doubling Down on Credit Unions

Reset's innovative approach combines cutting-edge payment technology with automated cashflow budgeting, leveraging existing payment flows to make EWA as easy as swiping their existing credit union card.

Reset's platform supports W-2 workers, gig earners, military personnel, and Social Security recipients–addressing the 77% of U.S. consumers wanting EWA from their financial institution. The solution embeds seamlessly into existing tech stack or deploys as a standalone proof of concept.

Real-world results from credit union partners demonstrate Reset's impact. On average, Reset cardholders resulted in:

• 27% increase in deposits to their credit union, strengthening account primacy
• 36% higher checking account balances, meaning members are saving more
• 20% more credit spend, earning more premium interchange revenue on everyday spend
• 100% of surveyed members indicated Reset improves their financial stability

"It bridges the gap between paydays...that's what Reset has meant to me and my finances! Lifesaver!" said one credit union member and Reset cardholder.

Where to Find Reset Next

Reset's innovation has gained recognition beyond VentureTech, with the company being one of only 7 fintechs selected nationwide for the Filene Research Institute's 2026 FiLab program. Credit unions participating in FiLab will leverage Reset's proof-of-concept deployment to test and validate an earned wage access solution for their members and/or employees. Learn more about Reset's involvement in the FiLab program.

About Reset

Reset empowers credit unions and community banks with embedded neobank capabilities, including Earned Wage Access, that help them become and stay the primary financial home. To learn more, visit www.getreset.co/flex

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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES DATA MANAGEMENT TECHNOLOGY SOFTWARE FINANCE FINTECH BANKING

SOURCE: Reset

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PUB: 11/12/2025 08:00 AM/DISC: 11/12/2025 08:00 AM

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